CONCLUSION
Either B2B or B2C,
both kinds of
businesses can successfully utilize various
digital marketing mediums. The main thing
that they have to pay regard upon is
learning of most recent digital marketing
patterns that suit their sort of business.
Different digital marketing practices like
SEO, Paid Advertising,
Search Engine
Marketing (SEM), Content Marketing, e-
commerce SEO, Automation Marketing,
Social Media Marketing, et cetera have
ended up being normal practices of B2B
and B2C associations. One of the favorable
circumstances of leading your marketing
via digital mediums is the straight
forwardness
with which results can be
followed and observed in digital marketing.
There is no any costly customer research
involved in online marketing because
digital marketing helps you effortlessly
observe the customer response rates, gauge
the fruition of your advertising objectives,
and thus enables you plan your next digital
marketing campaign all the more precisely.
This will ceaselessly create a framework
that requests that
organizations keep pace
with the rapidly evolving forms of digital
marketing.
REFERENCES
[1] Louise
Burgers.
(2015,
Aug)
Definition of digital marketing.
Financial Times. Available from
Role of Digital Marketing in Business Growth & Success in 2020 Rahul J. Jadhav
13
NJMIS (2020) 8–13 © Consortium e-Learning Network Private Limited 2020. All Rights Reserved
https://www.bizcommunity.com/Arti
cle/196/699/133439.html
[2] Thomas Martin, Domains of Digital
Marketing
Channels in the Sharing
Economy.
J Marketing Channels.
2017; 24(1–2): 27–38p. doi:10.1080/
1046669X.2017.1346977.
[3] Heikki Karjaluoto, The usage of
digital marketing channels in SMEs.
J Small Bus Enterprise Dev. 2015;
22(4): 633–651p. doi:10.1108/JSBE
D-05-2013-0073
[4] Dahlen
Micael,
Marketing
Communications: A Brand Narrative
Approach. Chichester,
West Sussex
UK: John Wiley & Sons Ltd. 2010,
36p.
[5]
Lisa Arthur, How To Embrace The
Five Steps of Data-Driven Marketing,
Published by Forbes, October 17,
2013; accessed 17 January, 2017.
[6] Basheer
AM.
Al-alak.
Mobile
Marketing: Examining the Impact of
Trust,
Privacy
Concern
and
Consumers'
Attitudes on Intention to
Purchase.
Int J Bus Manage.
[7] Marketing Charts, Available at:
https://www.marketing
charts.com
[8] Sadia Afzal, Javed Rabbani Khan.
Impact of online and conventional
advertisement on consumer buying
behaviour of branded garments.
Asian J Manage Sci Educ.
[9] Digital Marketing. What is digital
marketing?
Available
at:
https://www.marketo.
com/digital-marketing/
[10]
Nielsen
(20
January
2016).
"Connected Commerce is Creating
Buyers Without Border". Nielsen
Global. Nielsen Global. Retrieved
March 25, 2016.
[11] Waghmare GT (2012), E-Commerce,
A Business Review and Future
Prospects
in
Indian
Business.
Internet, Marketing in India.
Indian
Streams Res J. 2012; 2(5): 1–4p.
Cite this Article: Rahul J. Jadhav. Significant Role of Digital
Marketing in Business Growth and Success in 2020.
NOLEGEIN
Journal of Management Information Systems. 2020; 3(2): 8–13p.
View publication stats
