|
Compete with Large CorporationsBog'liq SignificantRoleofDigitalMarketinginBusinessGrowthandSuccessin2020Compete with Large Corporations
Due to a limited budget and resources it is
difficult for small businesses to compete
with their larger businesses. However,
digital marketing helps to small businesses
compete with large businesses. Traditional
marketing tactics like print advertising are
expensive and require big business budgets
for effective placement. However, digital
marketing tactics are more affordable,
allowing businesses of all sizes to gain
exposure online. With digital marketing,
small businesses can also market their
products and services nationally or even
internationally. If your business is not
limited to a specific location, you can use
digital marketing to reach your target
audience across the globe. This allows
small businesses to find new audiences for
their products and services.
Real Time Results
In this digital world, marketing is a
profound way to increase sales and create
brand awareness. Traditional marketing
tools like advertisements and word of
mouth make it difficult to compete with
the
high-end
competition
between
companies.
The
reason
behind
the
weakening of traditional advertising is the
advanced digital marketing that has
enabled companies to gather real-time data
and make changes to their advertising
techniques relatively quickly [10].
DEMERITS OF DIGITAL
MARKETING
Before you start working on the digital
marketing area, you should know about its
limitations also. Otherwise, you may regret
afterward. So, before you work on digital
marketing, you should well aware of its
limitations also [11]. The limitations are:
Dependability on technology.
Security, privacy issues.
Maintenance costs due to a constantly
evolving environment.
Higher transparency of pricing and
increased price competition.
Worldwide
competition
through
globalization.
|
| |
