|
Keywords: Digital marketing, marketing strategy, content marketing, customer satisfaction
*Corresponding AuthorBog'liq SignificantRoleofDigitalMarketinginBusinessGrowthandSuccessin2020Keywords: Digital marketing, marketing strategy, content marketing, customer satisfaction
*Corresponding Author
E-mail: rjjmail@rediffmail.com
DIGITAL MARKETING: A CAPSULE
DESCRIPTION
Digital marketing is the action or business
of promoting and selling products or
services, including market research and
advertising online using the internet
through electronic devices, and any other
digital mediums. Now a days digital
marketing plays vital role in transmitting
product from manufacturer to customer
using the digital networks [1].
In the 21st century, all the brands and
businesses are making the use of digital
marketing technology to market their
products.
Instead
of
visiting
shops
physically digital platforms playing an
important role in marketing plan, digital
marketing
campaigns
have
become
prevalent, employing combinations of
search engine optimization (SEO), search
engine
marketing
(SEM),
content
marketing, influencer marketing, content
automation, campaign marketing, data-
driven marketing, e-commerce marketing,
social media marketing, social media
optimization, e-mail direct marketing,
display advertising, e–books, and optical
disks
and
games
have
become
commonplace. Digital marketing extends
to noninternet channels that provide digital
media, such as television, mobile phones
(SMS and MMS), callback, and on-hold
mobile ring tones [2]. The extension to
noninternet channels differentiates digital
marketing from online marketing.
Paid Search
Typically, a search engine result page
(SERP) displays the term “Sponsored
result” on the top side of search engine
result. This is a result of paid pay per click
(PPC) advertising or a paid search. In PPC
advertisement, you pay only when your
advertisement is clicked. The trigger to
make your PPC advertise appear can be set
with predetermined criteria on specific
term search terms. Thus, you are creating
an advertisement that is directed to a
targeted audience. PPC advertisement are
Role of Digital Marketing in Business Growth & Success in 2020 Rahul J. Jadhav
9
NJMIS (2020) 8–13 © Consortium e-Learning Network Private Limited 2020. All Rights Reserved
popular
with
different
types
of
organization because of their flexibility,
visibility, and overall effectively. This type
of
advertisement
is
contextual
advertisement, which appears when a
person searches for a particular term or
keyword [3].
|
| |
