• Targeting the Right Customers
  • Lead Generation
  • NOLEGEIN Journal of Management Information Systems
    		•

    Cost Effective than Traditional




    Download 279,73 Kb.
    Pdf ko'rish
    bet7/9
    Sana19.12.2023
    Hajmi279,73 Kb.
    #123500
    1   2   3   4   5   6   7   8   9
    Bog'liq
    SignificantRoleofDigitalMarketinginBusinessGrowthandSuccessin2020

    Cost Effective than Traditional 
    Marketing 
    To 
    promote 
    your 
    business, 
    digital 
    marketing is one of the most cost effective 
    methods of marketing the business. In 
    digital marketing small businesses can 
    reach to maximum customers with 
    minimum spends. With limited budget any 
    business can reach to the maximum and 
    targeted customers with the help of digital 
    marketing than traditional marketing. 
    Targeting the Right Customers 
    Business marketed with the help of digital 
    marketing is more effective because you 
    can ensure that the right customers are 
    viewing your advertisement. Search engine 
    optimization allows you to reach those 
    customers who are searching the web for 
    content and topics that are relevant to your 
    business. While pay-per-click, display, and 
    social media advertising enables you to 
    target those who are most likely to be 
    interested in your products or services 
    based on demographic information and 
    general characteristics. 
    Lead Generation 
    Consumer interest or enquiry can be initiated 
    with the help of lead generation for the 
    products or services. Leads can be created 
    for purposes such as list building, e-

    12
    NJMIS (2020) 8–13 © Consortium e-Learning Network Private Limited 2020. All Rights Reserved
    NOLEGEIN Journal of Management Information Systems 
    ISSN: 2581-6810 
    Vol. 3: Issue 2 
    www.mbajournals.in 
    newsletter list acquisition or for sales leads. 
    The methods for generating leads typically 
    fall under the umbrella of advertising but 
    may also include nonpaid sources such as 
    organic search engine results or referrals 
    from existing customers. A study from 
    found that direct traffic, search engines, and 
    web referrals were the three most popular 
    online channels for lead generation, 
    accounting for 93% of leads [9]. 

    Download 279,73 Kb.
    1   2   3   4   5   6   7   8   9




    Download 279,73 Kb.
    Pdf ko'rish