|
Paper Title (use style: paper title)Bog'liq SignificantRoleofDigitalMarketinginBusinessGrowthandSuccessin2020Content Marketing
Have you heard the expression, “Content is
king?” If not, you have now. Great content
is the fuel that drives your digital
marketing activities:
It is a key pillar of modern SEO.
It helps you get noticed on social
media.
It gives you something of value to offer
customers in emails and paid search
ads.
Creating clever content that is not
promotional in nature, but instead educates
and inspires, is tough but well worth the
effort. Offering content that is relevant to
your audience helps them to see you as a
valuable source of information. On top of
that, resourceful content makes it less
likely that they will tune you out.
Email Marketing
Email has been around for more than two
decades, and it’s not going anywhere
anytime soon. It’s still the quickest and
most direct way to reach customers with
critical information. The reason is simple:
Consumers are very attached to their
emails. Just ask yourself how many times
you have checked your email in the past
hour...See what we mean? But great
marketers know that not just any email will
do. Successful email campaigns must be
engaging,
relevant,
informative,
and
entertaining. To succeed, your marketing
emails should satisfy these five core
attributes:
Trustworthy
Relevant
Conversational
Be coordinated across channels
Strategic
Mobile Marketing
As mobile devices become an increasingly
integral part of our lives, it’s vital that
marketers understand how to effectively
communicate on this unique and extremely
personal channel. Mobile devices are kept
in our pockets, sit next to our beds, and are
checked constantly throughout the day.
This
makes
marketing
on
mobile
incredibly important but also very nuanced
[4]. From SMS and MMS to in-app
marketing, there are many ways to market
on mobile devices, so finding the right
method for your particular business is key.
Beyond the mechanisms to deliver your
message, you also need to think about
coordination of your marketing across
digital channels and make sure mobile is a
|
| |
