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NJMIS (2020) 8–13 © Consortium e-Learning Network Private Limited 2020. All Rights Reserved
NOLEGEIN Journal of Management Information Systems
ISSN: 2581-6810
Vol. 3: Issue 2
www.mbajournals.in
More than 80% of organizations will
expand their online advertising budget that
can even surpass the IT spending plan.
Google insists in an investigation with
IPSOS Hong Kong, affirming 2.8 times
better revenue generations for businesses
using digital marketing compared to those
who do not.
Why Digital Marketing is important in
2020
Having a digital marketing strategy in your
business module lets you be a dynamic part
of incredibly unavoidable and similarly
lucrative online marketing framework.
Digital marketing is set to be the possible
destiny of marketing and it appears that
soon it will outperform all the conventional
marketing moves. We all know that the
world is rapidly moving from customary to
an
advanced
method
of
working.
Individuals devour online substance more
preferably nowadays and businesses that
have not yet incorporated digital marketing
in their marketing frameworks need to
include it as early as possible and enjoy the
benefits of digital marketing. Kevin
O’Kane, Google’s Asia-Pacific Head of
SME depicts the digital market as rocket
fuel for the improvement of little and
medium scale business owners. Digital
marketing and advertising are more
versatile, speedier, quantifiable and result-
driven. Give us a chance to dig into the
important role of digital marketing in India
for business growth in 2020.
