“JOURNAL OF SCIENCE-INNOVATIVE RESEARCH IN




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 “JOURNAL OF SCIENCE-INNOVATIVE RESEARCH IN 
UZBEKISTAN” JURNALI 
VOLUME 1, ISSUE 7, 2023. OCTOBER 
ResearchBib Impact Factor: 8.654/2023 ISSN 2992-8869 
229 
motives of the author, evaluate the reliability of sources, and discern biases present 
in the text. This critical approach nurtures independent thinking and equips students 
with the ability to navigate the information landscape critically. Media literacy is not 
just about understanding the words on a page or screen; it is about comprehending 
the context, intention, and impact of the message. Cognitive features aid in 
deciphering the underlying meaning in media texts, enabling students to engage 
critically with the content. Media literacy empowers B2 level students to 
differentiate between reliable information and misinformation, allowing them to 
make informed decisions and contribute meaningfully to discussions on various 
topics.
Teaching media texts with a focus on cognitive features encourages active 
participation in the learning process. Engaging with media texts analytically prompts 
students to ask questions, seek clarifications, and participate in meaningful 
discussions. This active involvement enhances their communication skills, boosts 
their confidence, and instills a sense of curiosity that goes beyond the classroom.
In an era dominated by digital media, the ability to navigate and comprehend 
diverse media texts is an invaluable skill. B2 level students, through exposure to 
media texts integrated with cognitive features, are better prepared to face the 
challenges of the digital age. They can critically evaluate online content, identify 
reliable sources, and create their own digital narratives effectively.
Teaching media texts with a focus on cognitive features goes beyond language 
proficiency; it fosters analytical skills essential for success in various fields. B2 level 
students, equipped with the ability to dissect media messages, develop a keen eye 
for detail and patterns. They can identify rhetorical devices, analyze visual cues, and 
interpret symbols, enabling them to understand the underlying strategies employed 
in media communication. These analytical skills are transferable, benefiting students 
not only in their academic pursuits but also in their professional careers where the 
ability to analyze complex information is highly valued.
Media texts often reflect the cultural nuances of the society from which they 
originate. By exploring media texts with attention to cognitive features, B2 level 
students gain insight into different cultures, traditions, and perspectives. This 
exposure broadens their worldview, instills empathy, and promotes cultural 
understanding. Understanding diverse cultural contexts also enhances their ability to 



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