Review for ets exam…

Retailing

• 
  Store retailing (specialty, department stores, supermarkets, convenience, superstores, discount stores, warehouse stores, hypermarkets and catalog showrooms)
  
• 
  Non-store retailing (direct selling, direct mail billing, catalogs, web, vending machines)
  
• 
  Retail organizations (corporate chains, voluntary chains / retailer cooperatives, consumer cooperatives, franchises, independents)
  

• 
  target audiences
  
• 
  product: assortment and service
  
• 
  product: positioning (Kmart vs. Wal Mart and Target)
  
• 
  product: services and store atmospherics
  
• 
  product: symbiotic relationships
  
• 
  pricing
  
• 
  promotion
  
• 
  place
  

• 
  new forms
  
• 
  shortening life cycles
  
• 
  non store growth
  
• 
  intertype competition, polarity, category killers
  
• 
  one-stop shopping
  
• 
  global expansion
  
• 
  stores as meeting places