4
KIRISH..................................................................
6
1-bob.
MARKETING
VA
UNING
RIVOJLANISHINI
ASOSIY
BOSQICHLARI............................................
9
1.1.
Marketing tushunchasi va uning mohiyati......................
9
1.2.
Marketingning asosiy rivojlanish bosqichlari........
12
1.3.
Marketing nazariyasi konsepsiyasi va uning evolyutsiyasi..
15
1.4.
Marketing
elementlari
tarkibi
va
marketing–miks
tushunchasi......................................................
21
2- bob. MARKETING TAMOYILLARI, VAZIFALARI, FUNKSIYALARI VA
TURLARI.................................
27
2.1.
Marketingning asosiy tamoyillari.............................
27
2.2.
Marketing funksiyalari va uning faoliyati mazmuni..
28
2.3.
Marketingning vazifalari............................................
30
2.4.
Talabning
holati
va
rivojlanishiga
ko‘ra
marketing
turlari...................................................................................
32
