Conclusion and Recommendation
33
researchers conducting research in this field, and the results of the research may
contribute to the development of the textile industry in Uzbekistan.
5.4 Limitations of the Research
The research conducted to study textile business development strategies in
Uzbekistan and branding approach for sustainable growth
has several limitations
that should be taken into account and considered for further study of this topic. The
most important of them is that the research was conducted mainly on the basis of
the work of one company, and since all the respondents
were employees of the
same company, it is necessary to collaborate with several companies for further in-
depth research. Apart from that, in order to bring the textile brand to the export level,
not only internal management, but also many components should be covered, such
as
marketing, branding strategy and customer loyalty and feedbacks. This is
because customer feedback about the brand determines the brand's position in the
market.
