M.S.Kasimova, M.A.Yusupov, Sh.J.Ergashhоdjaeva, M.Yuldashev

This text-book is prepared on the base of Marketing teaching plan. It contains of theoretical foundations, essence and goals of Marketing, also here given Marketing management, Marketing researches, product, price, sale and communication policies. Besides, the manual contains glossary. It also contains methodical directions of using advanced pedagogical and modern information on subject.

The responsible editor:
S.S.Gulyamov	the rector of Tashkent State Economic University, Doctor of economic sciences, academic.
The reviewers:
B.B.Berkinov	the deputy director of research institute a deepening of market reforms at State Committee of the Property of Republic of Uzbekistan, Doctor of economic sciences, professor.
A.N.Samadov	the candidate of economic sciences, assistant professor of “Marketing” cathedra of Tashkent State University of Economics.
The experts:
O.A.Abduvahabov	head of internal control and monitoring department of Tashkent State University of Economics, the candidate of economic sciences, assistant professor.
B.J.Safarov	the candidate of economic sciences, assistant professor of “Marketing” cathedra of Tashkent State University of Economics.