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Fiona Aish & Jo TomlinsonBog'liq Grammar for IELTS - Collins English for ExamsSection C _____________
Fashion is not only used to define the self but also is a pow erful tool fo r group identity. This can
be m ost clearly seen in youth fashion w hich is often given a name to help convey the messages of
its m em bers. Fashion styles such as goth, mod and emo have sem iotic signs and sym bols which
can represent values, beliefs and p o litica l ideologies. Often these values and ideas bring young
people toge th e r who use clothing as a way to identify others who share th e ir philosophy of life.
S ection D ________________
On the other hand the semiotics of fashion can be seen as a product of a consumer-based society where
appearance, especially through clothing, is valued and judged. This leads to people making conclusions
about others on the basis of what they wear. These conclusions are often incorrect and damaging as
they attach values and characteristics to people which they may not actually believe in or possess.
Section
E _____________
In conclusion fashion can be a useful way to analyse an individual, group, society o r tim e period.
Clothing and body adornm ent can hig h lig h t status, mood, ideas and values. Although sem iotics
has som etim es been criticized as a tool of jud g m e n t fo r appearance, it has generally offered a
valuable insight into human thought and behaviour throughout history.
i
Connecting fashion and character
ii
Fashion as a to o l fo r unifying people
iii
Fashion is a like a language
iv The effect of consum erism on fashion
v
Using fashion to develop c u ltu ra l knowledge
vi
Explaining fashion w ith signs
vii The difference between individual and group identity in fashion
viii Fashioning the body fo r com m unication
Fashion
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