Marketing Research Definition: Marketing Research is the systematic and objective process of identification, collection, analysis, dissemination, and use of information for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing.
Focus Group Definition: Focus Groups are small groups of people brought together and guided by a moderator through and unstructured, spontaneous discussion for the purpose of gaining information relevant to the research problem. Focus groups are used when the organization needs to gain information and seek solutions from unstructured and spontaneous issues.
So, Add-Value to influence perception, and sustainability of value to create experience.
Brands Online "On the World Wide Web, the brand is the experience and the experience is the brand".
To build successful online brands, organizations should consider how their proposition can build on these possible brand promises: