• A More in-depth definition: Customer-Centric Digital Marketing Involves: Applying…
  • How does the Internet contribute to marketing How the Internet achieves marketing goals Clue
  • – Multichannel Buying Models




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    Introducing the Scope of Internet Marketing


    • "Achieving marketing objectives through applying digital technologies"

      • How?






    A More in-depth definition:


    • Customer-Centric Digital Marketing Involves:




    • Applying…

    • Digital Technologies which form online channels… (Web, E-mail, Databases, mobile, IDTV)




    • To…




    • Through…

    • Improving customer knowledge (or their profiles, behavior, value and loyalty drivers), then delivering integrated targeted communications and online service that match their individual needs)


    How does the Internet contribute to marketing?

    • How the Internet achieves marketing goals?

    Clue: (Web and E-mail)



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    – Multichannel Buying Models

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