West Science Business and Management
Vol. 1, No. 03, Juni 2023, pp. 176~183
Journal homepage: https://wsj.westscience-press.com/index.php/wsbm
Application of Business Technology in Management : A Case Study
of Using Technology Innovation to Improve Business Operational
Efficiency and Effectiveness
Mariam
Politeknik Pertanian Negeri Pangkajene
Article Info
ABSTRACT
Article history:
Received June 2023
Revised June 2023
Accepted June 2023
This research focuses on the application
of business technology in
management, specifically examining a case
study of a conventional
bank in Sukabumi. The objective of the study is to explore the use of
technological innovation to increase the efficiency and effectiveness of
business operations at the bank. The research methodology involves a
comprehensive analysis of the technological innovations implemented,
their impact on customer service and transaction processing, and the
overall organizational performance. The findings reveal that the bank
has successfully implemented
online banking platforms,
a mobile
application,
and advanced ATMs, resulting
in improved customer
service,
streamlined
transaction
processing,
and
enhanced
organizational performance. The study
contributes to the existing
literature by emphasizing the importance of technological innovation
in the banking sector and providing recommendations for banks to
optimize their technological investments.
Keywords:
Business technology
technological innovation
efficiency
effectiveness
conventional bank
This is an open access article under the
CC BY-SA
license.
