70
9.
Birlamchi axborot yig’ishning kuzatish
usulining mazmunini
tushuntirib bering.
10.
Birlamchi axborot yig’ishning ekspertlar usulining mazmunini
yoritib bering.
11.
Birlamchi axborot yig’ishning fokus-guruh usulining mazmunini
yoritib bering.
12.
So’rov
usulining mazmuni, uning turlarini tushuntirib bering.
13.
Yopiq savolli anketalarning turlari va ularning mazmunini
tushuntirib bering.
14.
Anketani tuzish tartibini tushuntirib bering.
15.
Fokus-guruh usulidan foydalanishning bir nechta yo’nalishlarini
aytib bering.
16.
Marketing tadqiqotlarini o’tkazish shakllarini tushuntirib bering.
71
V BOB. MARKETING MUHITI
5.1. Marketing muhiti tushunchasi.
5.2. Marketingning ichki muhiti va unga ta’sir qiluvchi omillar.
5.3. Marketingning tashqi muhiti va unga ta’sir qiluvchi omillar.
5.4. SWOT tahlilning mazmuni.
